Redesigning a brand and website to support a world-class Creative Consulting Community 


Frændi is a group of consulting professionals, thinkers, educators, doers, and optimists who are committed to the practice of unlocking potential—in people, teams, systems, and organizations. Nicole Tostevin and Terry Schwartz were brought on to rebrand and pivot their established brand and website. The challenge was to create a new brand identity that captured Fraendi’s mission to instill confidence in individuals, leaders, governments, and organizations without abandoning their existing look and feel known by their partners and clients.  This was no small feat since the Fraendi ecosystem’s online presence is an integral part of their roadmap to a prosperous, planet-sustaining future.

With a reimagined brand identity and streamlined website design, the rebrand has boosted online conversion rates and signups significantly.  The new illustrations and iconography set the style for a new visual design system capable of explaining complex ideas to a global community of both new and future partners and clients.



  • Brand Identity Design
  • Brand Strategy
  • Website Design

    tool tip of web design

  • Website Development
  • lIllustration

    tool tip content


New Logo designs

Custom Header designs

Custom Illustration designs

Design System Highlights

Updated site hierarchy

Updated fonts

Updated palette

Full page Navigation

Dynamic content

Custom Imagery

Parallax Visual designs

1st Stylescape

“The logo is so perfect! It’s like a tribal stamp … Boom! The symbol is recognizable as an icon and yet so beautiful. We’re really happy about this and we’ve been waiting for this moment. We love working with you!”

kaa Faensen and Hendrik Berberich – Fraendi Partners

Do you have a project in mind?